As our long-standing client British American Tobacco came around the corner with the briefing for a festival activation, it was clear to us what was going to happen. A lot of love, creativity and sweat have once again resulted in a result, which is unparalleled.
6 WEEKS LEAD TIME
Another classic case of "finished yesterday". But even with only 6 weeks lead time from briefing to festival we were able to deliver. And deliver. And deliver.
2 BRANDS ON 400 SQM
The e-cigarette VYPE and the chewing tobacco EPOK could not be more different. Connecting element: fun, music & ecstasy. And for that we had 400 QM more than enough space.
More than 100,000 visitors at the Lollapalooza Berlin 2019 - And only a festival stand that really shocks. Over 5,000 tastings and over 1,000 brave participants who swung their way across our EPOK pool. Awesome.
Together with the Agency zum Goldenen Hirschen, Influencer Flow_Bu and Bonnie Strange, the stand got the certain star factor it deserved. Enthusiastic fans were able to play against both of them on our VYPE "Heißer Draht" and win - profits, profits, profits!
360 PhotoBooth in matrix style, VYPE tasting lounge, hot wire, the late night cigarette sale. On the other side, the insane EPOK pool followed by a shocking wind tunnel and the EPOK Tasting Bar: These are the ingredients for a festival stand that really gets you in the mood. Are you up for it too? Get in touch with us!
- BRITISH AMERICAN TOBACCO
"With WALKING BRANDS we have produced all the content around the festival in addition to our festival appearance at Lollapalooza Berlin 2019. Not only did the production on location run highly professional and smooth - especially the post production was extremely efficient and fast. I'd love to again. 10 out of 10."/p>