For the Vype ePod, the new e-cigarette from the BAT, we combined what we really enjoy: stimulants and electronic music.
With top-class international bookings, we set up a two-and-a-half-month campaign that culminated in four
overwhelming raves via content marketing and grassroots concepts. Which were free for the consumers.
To a Sunday. At noon. The ePods were literally ripped out of our hands - if it weren't for the neck-hangers
we developed ourselves.
We did everything again. From conception and strategic orientation to implementation,
booking & content production. And we were happy to do it. And we think you can tell. Enjoy!
For the Vype ePod, the new e-cigarette from the BAT,
we combined what we really enjoy: stimulants and
electronic music. With top-class international
bookings, we set up a two-and-a-half-month
campaign that culminated in four overwhelming
raves via content marketing and grassroots
concepts. Which were free for the consumers.
To a Sunday. At noon. The ePods were literally
ripped out of our hands - if it weren't for the
neck-hangers we developed ourselves.
We did everything again. From conception and
strategic orientation to implementation,
booking & content production. And we were
happy to do it. And we think you can tell.
Enjoy!
RAVES
Implementation of four raves within our "Vype Sundays"
campaign 2019 with 3.200 PAX in four
German cities: Frankfurt, Hamburg,
Munich and Berlin. And that for
consumers free of charge in absolute
institutions of electronic music.
FREUD (Frankfurt), Harry Klein (Munich),
PAL (Hamburg) and the Prince Charles
in Berlin.
Implementation of four raves within our
"Vype Sundays" campaign 2019 with
3.200 PAX in four German cities:
Frankfurt, Hamburg, Munich and Berlin.
And that for consumers free of charge
in absolute institutions of
electronic music. FREUD (Frankfurt),
Harry Klein (Munich), PAL (Hamburg)
and the Prince Charles in Berlin.
CONTENT
Comprehensive, flanking content strategy
with various formats in in-house production:
from teasers, history of origins and live
content to aftermovies and documentaries
All implemented by the in-house team
at WALKING BRANDS.
Comprehensive, flanking content strategy
with various formats in in-house production:
from teasers, history of origins and live
content to aftermovies and documentaries
All implemented by the in-house team at
WALKING BRANDS.
ACTIVATION
The ePod devices were given
to our pre-registered guests at the
entrance free of charge and with the
Neckhanger developed by us - More positive
feedback and real product experiences
couldn't have happened in the
first place. Nice.
The ePod devices were given
to our pre-registered guests at the
entrance free of charge and with the
Neckhanger developed by us -
More positive feedback and real
product experiences
couldn't have happened in the
first place. Nice.
To sum up: A campaign as an integrated brand experience that is unparalleled in authenticity and experience.
Coupled with high quality, specially produced content, once again one of our showpieces.