A two-day, all-inclusive brand experience for more than 500.000 travellers, politicians, neighbors, tenants, journalists, employees - and everyone else who wanted to take part!
SIGNED ON. PULLED THROUGH. DELIVERED.
GEMEINSAM FEIERN - DIT KLINGT JUT.
That's Berlinian for "let's party together - sounds good" - and it's precisely what we did. For Deutsche Bahn, we developed a comprehensive campaign to celebrate the Berlin main station's 10-year anniversary. 'Dit' was fun!
Turning 25 kilometers of tape into art. Up, down, left, right, everywhere.
NEXT STOP - MELT!KLUB
No need to stop the trains - we'll have a rave anyway.
TASTING DIVERSITY Our food market took visitors on a culinary journey around the world.
DON'T SETTLE FOR A BOUNCY CASTLE.
And suddenly, Berlin central station has turned into one of the capital's prime attractions for kids - and mommies, daddies and grandparents alike!
Berlin's got talent - without ticket lines and ad breaks. More than 50 bands and artists.
"In one sentence: what did you do?" "Everything*."
*WB is aware that "Everything." is not a full sentence.